Social Media Photo Content
Now the fun stuff! Content Shoots are a great way to create one of a kind content that authentically represents the brand’s messaging and target consumer. With fashion brands, the type of content that resonates with the social media following is always evolving, but that creates an opportunity for one of a kind creativity.
For each campaign I like to create a theme for the type of content that will best represent the brand/face correctly. For celebrity facing content it is important to create content in line with their personality. (I.e. Cara Delevingne playing the guitar and Emily Ratajkowski posing in the doorway.)
YouTube Video Content
One of the most important components of branded social media accounts are viral and meaningful video content. For the last six months I have carefully curated video content for FashionNova. This included several IG Reels, TikToks, and Youtube content that have gone viral. To the right is a great example of a FashionNova video AD that acted as introduction to the brand for new customers.