For the content planning side of any social media campaign, I utilize platforms such as Dash Hudson and Iconosquare to help plan the outflow on content for each social media platform. (I.e. Instagram, Facebook, Twitter, and Pinterest)​

To analyze the performance of content on every channel I create weekly/monthly reports that include key learnings from every period. ​To do so I again use Dash Hudson, Iconosquare, and Google Analytics (revenue tracking).